Business expansion into mountain towns seems like a lucrative idea. It allows you to tap into new markets, build a loyal customer base and earn revenue. However, it also has a fair share of challenges, especially when it comes to building a marketing strategy.
Why so?… Well, the taste and preferences of the mountain town audience are pretty different from that of a customer base in New York City. Though the competition level is low, consumer trust in local businesses is not easy to redirect.
Therefore, city businesses must develop unique yet effective marketing tactics to enter this market. To make the task easier, here’s some a few strategies you can try.
Word Of Mouth
Generally, when people shop in small towns, they visit their usual vendors. In case they are new to the town, they will take recommendations from family and friends. That’s why, for your business to connect with these customers, it is necessary to become a part of the community. Connect with fellow business owners, even if they do not belong to your industry. Share your business card, greet them regularly or strike up a conversation.
Believe it or not, it’ll create a significant impact in building trust among the local customers. How you cooperate with the community will act as a word-of-mouth marketing tactic. Thus, more and more people will interact with your brand.
Offering freebies is a great way to grab the local audience’s attention. However, as a newly set up business, you also have to consider company finances. Otherwise, hosting a giveaway without proper consideration could lead to a negative account balance.
So, what could you possibly do to improve brand awareness without hampering the budget?
Well, you can look for a creative agency New York that has a non-traditional perspective toward work. The professionals can provide you with consultation on building a new campaign or assist you with the necessary branding requirements. It’ll ensure that you drive the new audience and generate sales.
Work With Local Press
Compared to big cities such as New York, mountain towns have significantly less competition. If you connect with local media, i.e., newspapers, magazines, or radio shows, they are likely to listen to your brand’s story. However, make sure your story is an out of the box story with an emotional touch.
You can add interesting spins to the story to attract as many people as you can.
Additionally, you can host a local event or sponsor one, to promote your brand and build your reputation. Give local press exclusive information that will benefit both parties. You may also collaborate with the local community to build the brand image.
To Sum It All Up
These are some strategies that you can implement to grow your business in mountain towns. Nevertheless, consumer and competitor study is required to create effective tactics. Additionally, focus on building personal relationships as it will accelerate your city business’s growth.